Modern Marketing

Modern Marketing

I am Guido Smit,

an interim and freelance strategist who helps brands to modernize their marketing and communication activities. 

This means three things:

1. Cut the crap

Focus on effective channels and don’t lose yourself in shiny new tactics. No worries, there’s also room for experimentation and ‘being first’ can sometimes be useful. But don’t let it distract you from proven strategies.

2. Connect brand & performance marketing

The fact that these activities are often spread over different departments, doesn’t mean they cannot reinforce each other. Get together, collaborate and act holistically. And everyone will become more effective.

3. Combine creativity and data

It’s much easier to combine these things than people often think. A renewed way of working that gives room for both disciplines will bring your results to the next level.

Companies that worked with me

What I'm good at?

What people say about me

I’ve worked with Guido during his time at Uber and highly recommend him! Not only he is a super nice colleague who goes the extra mile and is able to think outside the box, he is very knowledgeable in his field and strives for continuous improvement!
Laurent Slits
Head of Belgium at Uber
Guido played a leading role in developing and implementing the new social media strategy of ABN AMRO. A complex assignment, where different interests had to be brought together. With his strong knowledge, clear vision and ability to bring people together, Guido achieved concrete results.
Bas Bisschops
Director Marketing & Communications at ABN AMRO
Guido is the guy that can recognise the trends in the world and translates them into execution that drives results! So, you'd like to grow your business? Well here you go, go Guido.
Neil Draper
Former Head Of Strategy at Publicis Groupe NL
Guido is an utterly digital professional. He works from a strong marketing and communication fundament and is a real connector. He sees opportunities, knows how to translate those to a strategic plan and also ensures that results are achieved.
Sander Bestevaar
Head of Brand Activations and Events at ABN AMRO

Do you have a project I might help with?

Let’s grab a (virtual) coffee! ☕️ 

Guido Smit Modern Marketing

Interim & freelance marketing consultant

0031 6 18 43 63 14

Visit my LinkedIn.