Marketing & innovation

Marketing & innovation

I am Guido Smit,

an interim and freelance marketing consultant who helps brands to become more effective.

This means three things:

1. Cut the crap

Focus on proven strategies instead of losing yourself in shiny new tactics. No worries, there’s room for experimentation and ‘being first’ can sometimes be useful, but effectiveness should always be your ultimate goal.

2. Surpass customer expectations

It doesn’t matter if you work in digital, branding, performance marketing or every other marketing related function: you should deliver (slightly) more than the customer expects. This creates memorable moments and makes your brand grow.

3. Combine creativity and data

It’s much easier to combine these things than people often think. Design Thinking and Lean Startup are examples of methods that can bridge the gap between both disciplines – and bring your results to the next level. 

Companies that worked with me

What I'm good at?

What people say about me

I’ve worked with Guido during his time at Uber and highly recommend him! Not only he is a super nice colleague who goes the extra mile and is able to think outside the box, he is very knowledgeable in his field and strives for continuous improvement!
Laurent Slits
Head of Belgium at Uber
Guido played a leading role in developing and implementing the new social media strategy of ABN AMRO. A complex assignment, where different interests had to be brought together. With his strong knowledge, clear vision and ability to bring people together, Guido achieved concrete results.
Bas Bisschops
Director Marketing & Communications at ABN AMRO
Guido is the guy that can recognise the trends in the world and translates them into execution that drives results! So, you'd like to grow your business? Well here you go, go Guido.
Neil Draper
Former Head Of Strategy at Publicis Groupe NL
Guido is an utterly digital professional. He works from a strong marketing and communication fundament and is a real connector. He sees opportunities, knows how to translate those to a strategic plan and also ensures that results are achieved.
Sander Bestevaar
Head of Brand Activations and Events at ABN AMRO

Do you have a project I might help with?

Let’s grab a (virtual) coffee! ☕️ 

Guido Smit Modern Marketing

Interim & freelance marketing consultant

+31 6 18 43 63 14

Visit my LinkedIn.