Marketing Consultancy

Marketing Consultancy

I am Guido Smit,

A seasoned marketing consultant dedicated to elevating brand effectiveness. My approach blends strategic insight with practical execution, driving swift and impactful change for corporates and multinationals.

Here’s what sets me apart:

1. Prioritize Proof

I focus on proven strategies instead of losing myself in shiny new tactics. No worries, there’s room for experimentation and ‘being first’ can sometimes be useful, but effectiveness should always be your ultimate goal.

1. Strategic Pragmatism

I don’t just craft strategies; I ensure they’re actionable and lead their execution. Because a project should never end as a slide deck – it’s about making tangible progress and impact.

2. Fuse Creativity and Data

It’s much easier to bridge the gap between creativity and data it than people often think. Through methods like Design Thinking and Lean Startup, I amplify results by combining these seemingly disparate disciplines.

3. Navigating Complex Organizations

With over a decade of corporate experience, I understand the intricacies of large organizations. This enables me to swiftly navigate complex structures and identifying key stakeholders crucial to project success.

Companies that worked with me

What I'm good at?

What people say about me

I’ve worked with Guido during his time at Uber and highly recommend him! Not only he is a super nice colleague who goes the extra mile and is able to think outside the box, he is very knowledgeable in his field and strives for continuous improvement!
Laurent Slits
Head of Belgium at Uber
Guido played a leading role in developing and implementing the new social media strategy of ABN AMRO. A complex assignment, where different interests had to be brought together. With his strong knowledge, clear vision and ability to bring people together, Guido achieved concrete results.
Bas Bisschops
Director Marketing & Communications at ABN AMRO
Guido is the guy that can recognise the trends in the world and translates them into execution that drives results! So, you'd like to grow your business? Well here you go, go Guido.
Neil Draper
Former Head Of Strategy at Publicis Groupe NL
Guido is an utterly digital professional. He works from a strong marketing and communication fundament and is a real connector. He sees opportunities, knows how to translate those to a strategic plan and also ensures that results are achieved.
Sander Bestevaar
Head of Brand Activations and Events at ABN AMRO

Do you have a project I might help with?

Let’s grab a (virtual) coffee! ☕️ 

Guido Smit Marketing Consultancy

Interim and freelance

+31 6 18 43 63 14

Visit my LinkedIn.